You know how it is on Twitter – even glancing down your timeline can make you feel exhausted. An endless stream of information, links, twitpics and hashtags can seem like the loud digital voices of a clamour of folks all trying to get your attention at once. Yet we wouldn’t want to be without the accounts we follow, so unfollowing or blocking them isn’t an option. What to do?

According to The Verge, many Twitter users are now seeing a new ‘mute’ option on both the Android and iOS Twitter apps. This will give the user the option of ‘muting’ some accounts without unfollowing them, so that their Timeline becomes much less cluttered.

This new feature comes in the wake of Twitter’s redesign of users profile pages. Some users complained that the redesign was too much like a Facebook profile page, with a large banner picture dominating the top of the page and profile details displayed at the side. The new design will be rolling out to all users throughout this year.

Twitter’s quest to allow its users to be more selective about what they see on their Timeline is helped along by TweetDeck, which was acquired by Twitter in 2011, and Tweetbot, a third party Twitter client that offers ways to mute accounts.

As social media sites find new ways of streamlining the torrent of digital information we receive on a daily basis, it’s even more important to make sure what you have to say is relevant, concise, factual and interesting. If not, you run the risk of being deleted, unfriended, blocked, or muted. And no one wants that.