Who says staying in your pyjamas all day isn?t fashionable? Bloggers have become the new ?it? in celebrities at fashion events around the world.</p> <p>Last month, Canadian blogger and New Zealand expat Casie Stewart was flown business class from Toronto to New Zealand to attend NZ Fashion week. Considered an international VIP, Ms Stewart received celeb-like treatment ? with five star luxury accommodation, gifts, chauffeur driven luxury automobile, and the attentions of a ?personal minder?. And she is not the only one. Tavi Gevinson, a British fashion blogger, was the darling of New York fashion week, where she sat up front, was asked to share her opinion, and even given free clothes by the designers. Then there is BryanBoy, a 20-something unemployed Filipino with a readership of around a half a million. He was given prime position at Dolce & Gabbana?s Milan show.</p> <p>Although the fashion industry has been late with engaging in social media, it is now catching up; with Burberry having recently invested 40 percent of its marketing budget in online media. And, for people who are addicted to the many ready forms of instant news available online and want to stay up on the latest fashion trends, fashion blogs are just as relevant and important as newspapers, television bulletins, and online magazines.</p> <p>"I live, I love life, I blog," says Stewart of her blogging. "My site is a lifestyle blog where I promote and share a certain lifestyle that is fun, happy and often backstage or VIP."