Google?s new +1 button is not the only way the search giant is getting more social; they are also going social with their analytics and webmaster tools, helping customers better track the impact of social interaction on content ? including tweets, Likes, +1s and more.</p> <p>The Webmaster Tool has added a +1 Metrics section that reports on the impact a website?s +1 button has on related search. There are also new reports: the Activity Report and the Audience Report. The first shows the number of +1s a website page has received and the second provides related demographic and geographic data.</p> <p>In the same light, Google Analytics has added a feature that shows how the +1s affect the clickthrough rate, tracking the number of +1s on a page and comparing the clickthrough rate with +1 annotations and without them. Then, the tool graphs the number of annotated impressions and clicks over time.</p> <p>Another new feature of Analytics, and perhaps the most useful one, is Social Plugin Tracking. With this tool, a website owner can compare the impact of different types of social interaction; +1s, tweets on Twitter, Facebook Likes and Facebook Sends, etc., thus providing an overall view of how each social media activity impacts and encourages the sharing of content.</p> <p>The Social Plugin Tracking tool provides three reports, which includes Social Actions, Social Pages, and Social Engagement. The first tracks the number of social actions users take while reviewing a site?s content, the second shows which pages receive the most social action, and the last tracks user behaviour.<br />