When you are writing for the web, it's a completely different thing than writing for a print medium. People who are looking for information online are more apt to skim through a web page to see if it contains the information they are looking for than to settle down to read the page in detail. If you want to capture your reader's attention and keep them reading to the bottom of the web page, you need to get to the point quickly.</p> <p>You can hook your reader's interest by telling them what your web page is about in the first sentence or two. If you have posted an informative article, make sure that the first paragraph mentions the main points that it will cover. You can then go on to provide more information in subsequent paragraphs. This is a different way of writing, and it may seem at first like your article is standing on its head. It's not.</p> <p>Here is how to set up a content article to hook your readers right away:</p> <p>1. Start with an introductory paragraph. Include a sentence that indicates the main points you are going to discuss.</p> <p>2. Take each point you have decided to discuss and write one paragraph where you expand on that idea for each one. Keep your paragraphs short and to the point; between three and five sentences each should be enough.</p> <p>3. Write a paragraph summing up the information you have provided.</p> <p>With this technique, you have hooked your reader's interest from the outset and made it much more likely that they will continue reading down to the end of your web page. The last thing you want is to bury the information the reader is looking for at the bottom of the page, since web surfers want to be able to find what they are looking for very quickly.