THE ORIGINAL GLOBAL CONTENT CREATION COMPANY Est. 2006

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THE ORIGINAL GLOBAL CONTENT CREATION COMPANY Est. 2006

Justine Timberlake and Specific Media Purchase MySpace

Popular pop star, actor, and icon Justin Timberlake has signed a deal making him partial owner of the social networking site MySpace, along with Specific Media, who purchased the social content site from News Corp.</p> <p>According to the Independent, Hollywood Reporter, and others, Justin is to play a major role in redesigning the site.</p> <p>Specific Media, a California-based online advertising firm, finalised the purchase of their portion of MySpace on 29 June, paying News Corp. $35 million US for the website that cost them $580 million six years ago.</p> <p>Although greatly eclipsed in recent years by the rise and dominance of Facebook, MySpace is still a preferred venue for many musicians and artists; providing a platform where they can easily share their music and interact with fans.</p> <p>"There's a need for a place where fans can go to interact with their favourite entertainers, listen to music, watch videos, share and discover cool stuff and just connect," said Timberlake in a recent statement. "I'm excited to help revitalise MySpace by using its social media platform to bring artists and fans together in one community."</p> <p>While the specific plans for the MySpace revitalisation are not expected to be announced until later this summer, the purchase of the site by Timberlake and Specific Media heralds continued interest in growing the interest graph ? rallying users around specific interests rather than focusing on the wider social graph, which is catered to by sites such as Facebook and Twitter.<br />

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