According to an early release of US search market share data for June, desktop search has declined for the fifth consecutive month.  This comes after a mid-2013 period of growth.

The data has also revealed bad news for Yahoo especially, with Yahoo’s share falling below ten per cent, which is an ‘all time low’ for the search engine.  The combined Yahoo-Bing ‘search alliance’ has remained flatly stable at twenty-nine per cent, but it seems that Bing’s success is increasingly at Yahoo’s expense.

Yahoo had some reasons to be cheerful – their paid search has brought in $403 million in the second quarter, a five per cent increase on their figures this time last year.

The figures for June show Google still dominating the market at sixty seven point six per cent, with Bing coming in at nineteen point two per cent.  These figures do not include mobile search, which accounts for thirty percent of all US internet traffic, a figure that is likely to rise as mobile search becomes increasingly popular.

Yahoo is feeling the pinch of Bing’s growing popularity as a search engine.   Earlier this year David Pann, Microsoft’s general manager for the search network stated that he is confident about Bing’s growth in the coming year: “As great as this past year was, I’m more excited about FY15 than I’ve ever been” he said.  “All the fundamentals are set.”  Bing’s success seem to have been due to their willingness to develop new search strategies, and from their partnerships with Apple, Amazon, Facebook, Netflix and Yelp.