Social media marketing has come a long way from simply posting a few updates on Facebook and sending out a few tweets. Social media is now an essential marketing channel for organisations, regardless of their size.

If you had been looking at the best SEO practices several years ago, keyword stuffing was, well, key. Pad out your content with brand, product and service names and you could look forward to high search rankings.

With a new year underway, many companies will be looking at how they can optimise their social media marketing strategy over the coming months; 2015 was an exciting year for social media, with a lot of new and innovative opportunities for connecting with audiences coming to the fore.

The Search Quality Evaluator Guidelines published by Google last year highlighted the need for high-quality content written by expert writers in an increasingly competitive digital landscape. Investing in the best content is a smart business move as it can be beneficial in a variety of ways including driving SEO and helping your business to establish authority in its industry.

New to video production? Creating engaging video content is one of the best ways to increase your chances of jumping into a top position in Google’s search results and following just a few simple tips and tactics can transform your digital marketing output without the need for more extensive, relatively traditional SEO.

While it is now well known you need quality content in order for your website to be a success, working out exactly what content can be tricky. A strategy that involves creating content for the sake of it is no strategy at all, but how do you figure out what content you need?

Creating quality content not only enables you to engage customers, but also increase traffic to your website and improve your search rankings.

It has been over a year since Google last updated its link spam algorithm Penguin, but the company has finally confirmed that the latest version is due to be rolled out within weeks.

If you are looking to raise awareness of your brand and increase traffic to your website, content marketing is crucial.

Marketers should aim to relate to their audience in order to write articles that resonate with it, using empathy as a means to create better content.