Marketers believe that creating high-quality content is the most effective SEO strategy, according to a new study by customer intelligence solutions enterprise Clutch. More than a third of the marketing professionals surveyed said that publishing content across the web would be their top priority for driving search results during the next 12 months.

More than three-quarters of marketers are planning to produce more content, including blog posts, videos, e-books and infographics, during the next 12 months, according to new data published by the Content Marketing Institute.

Facebook is helping users to fast track to the most engaging parts of Live Video with a new visual timeline powered by reactions. Facebook claims that the feature will encourage viewers to spend more time with the content they watch on the site and help them to navigate longer streams and video replays more easily.

Google has announced that a new Real Time Search Indexing API is on its way to make it easier for search engine users to find more up-to-date and relevant content and enable publishers to speed up indexing for new articles.

Google is appealing a ruling made by French data regulator CNIL that requires the search engine giant to remove “right to be forgotten” (RTBF) URLs worldwide. Google claims that such a move may result in a “global race to the bottom,” as those with strict censorship policies could force their standards on more liberal countries.

Instagram is reportedly preparing to launch a new suite of analytics tools called “Insights” for brands and publishers. According to Later, the visual networking site’s offering will focus on follower demographics and post analytics, giving enterprises a better view of who is engaging with their content and how people are doing so.

American football fans will now be able to watch NFL video content and news in Google Search results following a new deal, which will also include the addition of more “memorable” games and action from each of the 32 teams in the league on YouTube.

Cloud enterprise Salesforce has launched Advertising Studio, a new product that integrates with Google’s Customer Match API and enables brands to deploy “really targeted ads” on platforms such as search, social and YouTube.

While it is now well known you need quality content in order for your website to be a success, working out exactly what content can be tricky. A strategy that involves creating content for the sake of it is no strategy at all, but how do you figure out what content you need?

Apps in mobile search results are becoming a popular tool for developers because they allow Google to index their content from all over a smartphone.