Everyone knows the importance of having your brand terms as registered domains so that people can find you easily online.

Although much of the focus for search engine stories often falls on Google, Bing is an increasingly important player for anyone looking to mount a comprehensive SEO campaign.

As with many online tools, Google Analytics can easily benefit from a little customisation to make sure that you are getting the best out of what it has to offer.

With publishers increasingly investing in video, a new study from the Association of Online Publishers in partnership with top accountancy firm Deloitte has shown how important it now is to advertisers.

Sales over the Christmas holiday period can be the biggest of the year for many businesses, and as online transactions are becoming ever more influential to the bottom line, digital marketing needs even more attention in December.

Google announced Accelerated Mobile Pages only last month, and now it has said that the new open source project will really make its mark early next year.

Getting a new website up and running is only the first part of an extended job for anyone looking to successfully market their business online.

With an increasing importance being placed on a website needing to be “mobile friendly” by Google, successful SEO techniques need to take into account how content is displayed on smaller screens.

Google rankings are the holy grail for anyone involved in SEO work, and although keywords and keyword groups are still vitally important, being able to assess user behaviour is vital in order to get things right.

The store visits metric is an extremely useful tool for AdWords marketers, and now Google has announced new features for it.