With the big news about Alphabet and Google still reverberating around the industry, many people who use the company's advertising services will be wondering what happens next.

In a surprise restructuring move, Google has unveiled new parent company Alphabet Inc.

Here at Purecontent, we write many hundreds of news stories every day on all sorts of topics that our clients and their website visitors are interested in. Our writers follow our 6 step guide for every story to make sure  they are engaging and to the point.

With emoji looking like it is becoming an established online sign language, many people could be forgiven for thinking that more traditional ways of expressing themselves may have had their day.

Google formally launched its mobile-friendly algorithm, the so-called Mobilegeddon update, on 21st April this year, but more than three months later, a considerable number of brands and companies have failed to get mobile-friendly sites up and running. New research from Moovweb, a San Francisco-based mobile specialist, suggests that the failure to become mobile-friendly has obvious consequences for a site in terms of visibility and ranking, not to mention in terms of usability.

Twitter may be experiencing a slump in its share price, but the company is busy developing features that it hopes will attract new users and keep present users firmly on board.

The recent tie-up between Microsoft and AOL has seen the two companies pool resources in an effort to rival Facebook and Google in the online advertising market. Microsoft and AOL are seeking to leverage what have become their strengths: content and programmatic, respectively.

Motorola rolled out three new handsets on 28th July, saying it wants to bring “one-sided relationships” between smartphones and consumers to an end. According to the handset maker, which is owned by Chinese technology giant Lenovo, consumers are having to make do with smartphones that are not suited to their style or character, or that do things they do not want them to do – such as run out of battery life just when they are needed. Motorola says its new models will bring those sorts of problems to an end.

A 31st July Google hangout between John Mueller and webmasters brought the issue of Google’s new Panda 4.2 update to the fore. Panda 4.2 began rolling out over the course of the weekend of the 18th and 19th July, although it is more of a refresh than an actual update. The previous refresh, Panda 4.1, came in September 2014. Panda’s first release came in February 2011. The Panda algorithm changes have represented good news for those providing quality content, such as article writing services, given that Google’s objective is to boost the ranking of higher-quality sites.