Think of an effective social media tool for business and Facebook will likely spring to mind; however, Twitter has been playing catch up and could even become the social media platform of choice for savvy business marketers.
ContinuedWhy Twitter may be the social marketing tool of 2015
The Apple Watch and the shrinking world of news
Here’s something for creators of digital and print news content to contend with: news is shrinking. That’s not just the shrinkage in revenue and jobs that legacy media firms have been struggling with since the rise of the internet; it’s the actual size of news content itself. Basically, it’s arriving in ever smaller pieces.
ContinuedRoll over Internet Explorer – Microsoft’s new Windows 10 browser “Edge” is here
The Apple Watch: fantastic hardware, shame about the complicated software
The Apple Watch is now in our midst. What’s it like?
ContinuedGuess who’s just grown a cash pile of $194 billion?
Question: which corporation has just announced a cash tally to rival the entire foreign exchange reserve of Germany? Answer (if you haven’t already guessed): Apple.
ContinuedWhen should you prepare for the new EU data protection law? Now!
UK businesses with EU connections, whether in the form of European Union operations, data pertaining to customers living in the EU, or which simply have data that passes through the EU in some way, will have to be ready for the official passing of the EU General Data Protection Regulation (GDPR) into law later this year.
ContinuedFacebook’s videos hit 4bn daily views (and 75% are viewed on mobile)
Remember the ice bucket challenge last summer? At its peak, no fewer than one billion people were viewing Facebook videos. Fast-forward six months to the present and that number (as revealed by Mark Zuckerberg while announcing Facebook’s quarterly financial results this week) has quadrupled to four billion daily views.
ContinuedWhy investing in social engagement will be even more crucial
On 5th February we reported breaking news that Google and Twitter had re-established relations after a four-year standoff. The new deal again allows the search giant access to Twitter’s “Firehose” data stream. But since then, there’s been radio silence – a verbal void that’s generated enormous speculation around what search results will look like and how Google will use the Twitter data. Search expert Miriam Hirschman, writing this week in SearchEngineLand, has offered some informed suggestions.
ContinuedWhat’s the difference between a tweet and a blog? An edgee
Ever felt that your interest in a subject requires more than a tweet to do it justice, but you lack the expertise to write a blog on it? A new Berlin-based startup, edgee, is betting that there are plenty of us out there who feel like that. It’s a web-only platform (mobile apps are in the pipeline) that ingeniously lets you share other, more expert, authors’/creators’ content in the form of multimedia collages that you simply select, order and annotate.
ContinuedIntroducing Hykoo, the mobile video app for camera-shy content creators
Is there space for yet another smartphone video production tool? You’d be forgiven for thinking that the market’s getting a tad overcrowded: Vine has successfully produced a string of video stars, Periscope and Meerkat are slugging it out in the video livestreaming corner, and Instagram is working on a new video content feature. However, Gary Krieg, head of production with the major NY advertising agency Wieden + Kennedy, thinks his new mobile video app Hykoo could be about to seize a hitherto unclaimed part of the market: video production for people who don’t want to stand in front of the camera.
Continued