THE ORIGINAL GLOBAL CONTENT CREATION COMPANY Est. 2006

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THE ORIGINAL GLOBAL CONTENT CREATION COMPANY Est. 2006

Will 2015 see regional dailies migrating to digital-only?

Posted on Thursday 12 of March by Jo Cook

Professor of journalism and Guardian columnist Roy Greenslade has predicted that 2015 will see a number of regional newspapers moving their content wholly online, as print’s commercial viability continues to wither on the vine.

Continued

Get ready: mobile unfriendly websites to be clobbered by Google

Posted on Wednesday 11 of March by Jo Cook

If you haven’t already started, it’s time to prepare: if your website isn’t mobile friendly by 21st April, you can expect to be clobbered, even if the content of your articles or video production is top quality and you haven’t used any manipulative backlinking methods. Google’s new mobile friendly algorithm kicks in on that date.

Continued

Will social media get more young adults voting?

Posted on Tuesday 10 of March by Jo Cook

If you needed some compelling evidence that social technology is changing the way we interact with one another, a new poll by Ipsos Mori and King’s College Fund provides it. Over a third of young people aged 18-24, a group notoriously known for deep indifference and even aversion to mainstream politics, say that what they read on social media will likely influence their vote in the upcoming general election.

Continued

Google starts coding new Android OS spinoff for AR

Posted on Monday 09 of March by Jo Cook

So now we know, courtesy of the Wall Street Journal: Google is to build a new augmented reality OS based on Android, and it’s already assembled a team of engineers to do it. The search colossus, it seems, has thrown the gauntlet firmly at the feet of Microsoft, Samsung and Facebook.

Continued

Facebook enters Apple HQ for secret Apple Watch app tests

Posted on Friday 06 of March by Jo Cook

In an intriguing development which suggests that tech firms are interested in exploring how suitable wearables will be for accessing digital content, news has broken that Apple has been permitting a select few to come in and test their apps on the Apple Watch ahead of the device’s launch – right inside its top secret Apple Watch lab at the Cupertino HQ

Continued

Has the EU Council mangled the new data protection law?

Posted on Thursday 05 of March by Jo Cook

Europe’s planned new data protection law has been “mangled” by the Council of the European Union, according to the IT news source, The Register. Have ministers yielded to pressure from ISPs, big internet companies and security services to water down the original rules, which were designed to safeguard the personal information of EU citizens when in the hands of government and big business?

Continued

Apple follows Google in bringing contract staff in-house

Posted on Thursday 05 of March by Jo Cook

In the context of another tech boom, Apple has decided to bring the majority of its contract security staff in-house as permanent, full-time employees, according to a recent media report in The San Jose Mercury News (Apple is based in the Cupertino area just west of San Jose).

Continued

FT switches to new subscription model for online content

Posted on Monday 02 of March by Jo Cook

After two arduous years of restructuring, the Financial Times is advancing its thus far impressively successful transition from print to digital with a significant change in the way it charges for online content.

Continued

Should we be getting ready for another Panda update?

Posted on Friday 27 of February by Jo Cook

It’s hard to believe it, but 24th February 2015 marked the fourth birthday of Google’s Panda algorithm: Panda 1.0 debuted on 24th February 2011. Yup, it’s been with us that long. And it’s hard to dispute that it represented the most significant content quality algorithm the search giant has ever released, including Penguin.

Continued

New study: UK brands must improve their Twitter strategy

Posted on Thursday 26 of February by Jo Cook

A new study from UK market research firm BDRC Group suggests that UK brands are failing to make optimal use of Twitter to improve their performance (some of them even dismally so).

Continued

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