A leading executive has spoken about the need for brands that use content marketing to create new metrics if they are to compete in this rapidly developing field.

It is a human ability to recognise the difference between authority and popularity, but for a search engine, coming to grips with the two different concepts is a little bit more of a problem.

Four of the UK’s biggest mobile phone companies have joined forces in the fight against text spamming.

The search engine Bing unveiled a changed results page on Monday. The Microsoft owned company have updated their pages to include details about the searched for subject in their index to the web.

A civil rights lawsuit against China’s search engine giant Baidu was turned on its head last week when a US judge dismissed the case.

Amazon bosses are expected to unveil a major new product at a New York press event on Wednesday, according to the Daily Mail.

They may have unveiled their new Office for iPad yesterday, but Microsoft is already teasing us about their next innovations.

The dominance of Cambridge when it comes to the UK’s technological future seems even more certain as The Guardian revealed that a competition to find promising London based start-ups has failed due to a lack of quality entrants.

For centuries, Cambridge has been a hub for learning; the University being world famous for top-notch thinkers. Since the 1970s technological research has flourished side by side with academia, and now the city has been ranked in the top three “technology innovation ecosystems” according to an international survey.