Have you ever wondered what makes people click on certain words in search ads? Is there a magical formula that makes one site shoot to the top of the search rankings while other languish several pages below?

The search engine Bing unveiled a changed results page on Monday. The Microsoft owned company have updated their pages to include details about the searched for subject in their index to the web.

Website owners had better make sure they dot their i’s and cross their t’s, and keep that dictionary close to hand, because if their spelling and grammar aren’t up to scratch, Bing will make sure their search rankings go downhill quicker than an Olympic bobsleigh.

Without doubt, Bing is growing in market share, and it is becoming increasingly worth the effort for news suppliers to get their websites included in Bing, as well as Google News (for details on this, check our feature, “How to submit to Google News”). As with submissions to Google News, suppliers will need to get some essential preliminaries in place, which we have summarized in our “What to do before you set up a news feed” feature. The four most crucial preliminaries are: