It looks like Matt Cutts has discovered how much fun it is to use a green screen. In his latest webmaster video, Google’s head of spam first appears as a disembodied head, then uses his hands to cover his face, merging in and out of visibility. His point? To let businesses know that you need a good website with great content if you want to be visible on the web.

The European Court has won a landmark privacy case against Google, ordering the search giant to delete “inadequate, irrelevant or no longer relevant” content from its search results.

Many brands have used Facebook as a fairly successful marketing platform without resorting to buying ads; however, algorithm changes have caused brands to notice decreased visibility in recent months, with reports of rates as low as 1-2%. However, small brands and businesses shouldn’t despair, they just need to adapt and re-evaluate their marketing strategies.