This week Google confirmed that they have released a new algorithm update on their payday loan algorithm, just less than a year after the original payday loan rolled out on June 11^th 2013. It got its name because payday loans were one of the queries that were targeted and affected by the change, although it affects many markets and search areas beside payday loans.

For those of us who want their internet content to reach people at every possible opportunity, the release of Google Glass was another step on the way to blanket internet coverage. However, many people who’ve been trying out Google’s innovative eyewear have found them a bit of a pain.

Google’s landmark defeat earlier in the month, where the European Court ruled that it must remove “irrelevant and outdated” search results, has triggered a debate between those who believe privacy on the internet is vital, and those who think that it is a threat to free speech and freedom of information.

According to Google CEO Larry Page, there are still plenty of goals to achieve before Google becomes the perfect search engine.

The European Court has won a landmark privacy case against Google, ordering the search giant to delete “inadequate, irrelevant or no longer relevant” content from its search results.

Despite Google’s seemingly iron grip on the search engine market, there are a few dark clouds threatening to darken their horizon. The first threat to Google’s dominance is the sheer number of people using social networks. According to Comscore, most web users spend time on Facebook, Twitter, Tumblr and LinkedIn than they do searching on Google. Google’s plan to address this problem, the birth and development of their own social network Google+, did not work in the way they had hoped. Google+ is gaining popularity, but is in no way a threat to Facebook’s1.9 billion users.

Sometimes it just seems to be an uphill struggle - you are a small internet company trying to make your voice heard in a huge global marketplace. The big boys seem to have unlimited marketing budgets, with shiny bells and noisy whistles, making their digital presence shout loud and clear on the search engine rankings, while you struggle along, trying to make your small voice heard above the howling winds of data.

Yesterday it was reported that Yahoo has plans to topple Google as Apple’s default search engine, but according to the results of a new survey, they may have trouble convincing the searching public to trust them in the way they trust Google.

Well, the date has come and gone, April 15^th 2014, the only day Google Glass went on sale to the general public.  Previously, the net giant had restricted the sale of their internet connected eye wear to developers and selected business, but the $1,500 was available to anyone in the US on Tuesday.

After last week’s heartbleed security glitch, Google are casting a serious eye over their security measures.