If you know anything about SEO, then you are already familiar with keywords and their importance. What we are going to discuss today is why you should use some long-tail keywords in your content. </p> <p>Long-tail keywords are made up of several words together. There is a difference between conducting an online search for "internet marketing" and "small business internet marketing." The first term brings back 44 million hits on Google, while the second one only has 75,000 hits. Which one do you think would be easier to get a high ranking with? If you said the one with fewer hits, then you would be right. </p> <p>Another reason why you will want to include long-tail keywords in your content is that people who are closer to making a decision to buy are more likely to use long-tail keywords to do online research. By the time they have narrowed down what they want to buy to a specific model, color, or version, they have done quite a bit of research. They know what they are looking for, and now they want to find a company or an individual who can provide it to them. </p> <p>If you have included long-tail keywords in your content, then the people who are ready to make a purchase are more likely to find your site. These are the site visitors you want to attract. Putting up big traffic numbers may seem impressive, but what really counts is your conversion rates, as in how many of your site visitors actually buy from you. Plan to add some long-tail keywords to your content and watch your sales increase accordingly. </p> <p>

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If you are writing news articles for Internet publication the actual content of the story will already have been provided by someone else, such as a newspaper or news agency.</p>

When you are writing a news article you need to try and get yourself into the mind-set of a journalist.</p>

On January 21st, 2009 Apple announced their results for the trading quarter ending on December 28th, 2008.</p>

To get a higher search engine ranking, you will need to know how to calculate keyword density. In a nutshell, keywords are words or phrases ("long tail keywords") that Internet users will use to find information. When you fill your site with information that your target audience finds useful and interesting that includes relevant keywords, you will attract organic traffic to it. (Organic traffic comes from search engine results, as opposed to pay-per-click advertising.)</p> <p>It's not a good idea to fill your site with pages of keywords that don't make sense to human web surfers. The idea of having a web site is to draw traffic to it and have your site visitors spend time on your site, bookmark it or sign up for your mailing list, and eventually buy your product or service. When you put material on your site that doesn't add to your site's value, your search engine ranking may suffer as well. </p> <p>Keep in mind that most web surfers will not search through several pages of results before they find the information they need. While being in the first three pages of results for your keywords is good, being in the Top 10 is what you want to strive for.</p> <p>Here is a formula you can use to calculate keyword density for your content:</p> <p>Take the total number of times a keyword or keyword phrase appears on the page and divide it by the total number of words on the page. Then multiply by 100 to get a percentage. </p> <p>Let's say you have a 500-article and your keyword phrase appears 8 times. </p> <p>8/500 = 0.016</p> <p>0.016 x 100 = 1.6 percent keyword density. </p> <p>Many web site owners want to have between 1.5 and 2.0 percent keyword density for their content. Trying to stuff the content with a high keyword density means that you run the risk of having your content look "spammy," and that is something you want to avoid. </p> <p>

Don?t panic I can help.</p> <p>Being a supply teacher and also writing in my spare time for Pure Content keeps me pretty busy as you can imagine.</p>

Writing for the web is not the same thing as writing an article or report that will appear in print. People who are getting information from web sites have notoriously short attention spans, and you need to be able to make your point quickly or they will move on. Here 10 ways to improve your web writing to make this medium a more effective one for you:</p> <p>1.</p>

Editing for Pure Content</p> <p>To be a successful editor for Pure Content you will obviously require a thorough knowledge of the English language. This must include grammar and punctuation skills. Spelling is not such an issue these days due to the use of automated spell checkers. Having said that you must be aware that such software is not one hundred percent reliable and will not pick up a word that is out of context but correctly spelled. A thorough reading of the article is essential to pick up such errors and correct them.</p> <p>A useful asset for an editor is knowledge of the differences between English UK and English US spellings. Clients will often stipulate which version of English they require the work to be in when delivered to them. It is therefore sometimes necessary to convert an article written by an American writer into the English UK dictionary or vice-versa.</p> <p>Good powers of concentration and the ability to cope with repetitive work are essential in an editor.<br /> Well developed keyboard and computer system skills will make work much faster and easier.<br /> Know your word processing software systems thoroughly as this will also speed you up.<br /> Have as comfortable a working environment as you can where you are unlikely to be distracted.<br /> Take regular breaks.<br /> Set up a good dictionary shortcut on your desktop.</p> <p>Some of our editors are dealing with large volumes of work each week and are receiving the financial rewards that that brings. I do not want to give the impression that editing is easy; it requires commitment and application and is not for everyone. Work must be completed to the expected standard and returned promptly to the editing department where it is subject to quality control procedures.</p> <p>The biggest advantage of this kind of work is that you complete it in the comfort of your own home at times that suit you. If you produce a high standard of edited work consistently you will be surprised at what you can earn.</p> <p>If you are interested you can make contact through the website.</p> <p>David Hobart<br /> Senior Editor

Google is one of the Big Three search engines (Yahoo and MSN round out the list) and its news service is one of the most popular online news portals on the planet. Getting listed as part of Google's news service is a great way to drive traffic to your site. Not only do you want to have your site listed on Google News, but you also want your content to be put in front of web surfers who have signed up for Google News Alerts.</p> <p>Since users sign up to receive Google News Alerts based on specific keywords, your site can be seen by hundreds or even thousands of people who are interested in your niche market. So how do you get included on Google News feeds? It's very simple: you ask.</p> <p>Unlike web sites indexed by Google's crawlers, the decision of whether to list a certain site on Google News is made by humans. If you want to make the cut, you need to include more than original content. Google's staff members are also looking for multiple contributors, proper attribution and servers with the ability to load pages quickly.</p> <p>Once your site has been included in Google News, you may be able to get a higher ranking by submitting your sitemap through Google's webmaster tools. If you are using a content management system like Drupal, you may already have a module that will generate a sitemap for you automatically.</p> <p>You will also want to ensure that your content management system can generate URLs that include relevant keywords. Numbers, question marks, or other characters that don't tell the reader anything about your content should be avoided.