Instagram is opening up to any advertiser and expanding the number of global markets in which it sells ads. The Facebook-owned company is also adding new ad formats, including ones that take advantage of new non-square formats.
ContinuedInstagram ramps up ad business
Apple unveils new iPad Pro and iPhone 6S
Although tablet computing has made significant inroads into the consumer market, business users have so far mostly shunned the form factor. Now Apple has unveiled the iPad Pro, which is specifically designed to appeal to those wishing to use a tablet for work tasks.
ContinuedNew mobile-focused features on Facebook business pages
Facebook pages designed for business owners have received updates aimed at improving mobile customer engagement.
ContinuedStreet View gets dedicated app treatment
Google Street View is the latest service from the online search giant to get a dedicated app. Featuring 360-degree panoramas, which allow better views of both outdoor and interior spaces, the new Street View app is available now for Android and iOS devices.
ContinuedFacebook announces updates to Conversion Lift measurement tool
Originally launched in January, Facebook's Conversion Lift tool has now been updated.
ContinuedAd Blocking strategies for Digital-Native Publishers
With Apple announcing plans to let people use ad blockers for web browsing on iPhones and iPads, publishers are looking at ways to mitigate the effects.
ContinuedGoogle to penalise download interstitials
Websites that prompt you to download their app may soon lose out as Google plans to penalise them after 1st November. The leading search engine has announced that sites with intrusive app download interstitials will fall foul of new changes to the way rankings are assessed.
ContinuedCSV Download Scripts ending for Google
Google’s John Mueller recently announced on Google+ that the tech giant will be ending support for CSV download scripts. The Python script, used to download search query data from Google Search Console (formerly known as Google Webmaster Tools) will be discontinued from 20th October this year.
ContinuedSocial media use gender gap narrows
The ever-increasing take-up of a wide range of social media continues to make the headlines, and one of the stories is that there has long been a gender gap when it comes to users of the networks.
ContinuedAdWords Structured Snippet Extension gives more control
A new tool for Google AdWords gives advertisers more control over the key features that are highlighted in their ads.
Continued