Website owners had better make sure they dot their i’s and cross their t’s, and keep that dictionary close to hand, because if their spelling and grammar aren’t up to scratch, Bing will make sure their search rankings go downhill quicker than an Olympic bobsleigh.
ContinuedEuropean Court of Justice rules on legality of linking to online news articles
The BBC has reported that the European Court of Justice has ruled that websites do not infringe copyright by linking to online news articles created by others. There is no need to seek permission from the copyright holder before creating a hyperlink from a website to published online content, and furthermore there is no cost implication for the link creator.
ContinuedIn a $19bn deal, Facebook has managed to add WhatsApp to its growing portfolio of businesses. The $19bn (£11.4bn) deal has been spread across $4bn in cash and $12bn-worth of shares in Facebook, making it the biggest deal to date for the social network giant.
ContinuedMicrosoft is adding three high-power tools to its marketing arsenal, poising it to compete with Salesforce.com, its chief rival in the customer relations management (CRM) sphere. Microsoft is introducing CRM capabilities in customer support, marketing automation and social media marketing. These innovations will be available to Microsoft Dynamics customers with the second-quarter release.
ContinuedOn Facebook, 36 million users “like” Starbuck’s. Why does the coffee conglomerate also provide content for its three million followers on Google +? Following tips by Google on how to maximize Google+ content for search engine optimization, Starbuck’s improved its search placement. In its efforts to get more brands to use Google+, the search engine giant has attracted takers that include many major brands.
ContinuedWant to know how to tell a good story on a tablet? Targeting tablet users through quality content just got easier with the release of a new app for iPads that facilitates the creation of visually based narratives.
ContinuedOn Thursday, Comcast and Time Warner Cable - the two largest cable companies in the US - confirmed their merger, with Comcast buying Time Warner for about $45bn in stock. American viewers have concerns about how such a move toward a monopoly will affect content selection and delivery, as well as rates. Antitrust regulators will be scrutinizing the proposal.
ContinuedIn response to large-scale surveillance by the NSA, the European Commission is pushing to reduce US domination of the Internet. On Wednesday, Neelie Kroes, the European commissioner for digital affairs, called for, “more transparent, accountable and inclusive governance” of the Internet in a statement released by the EC.
ContinuedIs the top of your website fat with ads? Google spam chief Matt Cutts announced last week on Twitter that a new filter has been added to its “page layout” algorithm, which has been dubbed the Top Heavy algorithm. The algorithm targets pages with an excess of adverts at the top. Initiated February 6, the update is documented as the third to Top Heavy.
ContinuedIt was a simple mobile app game, ostensibly, that wrought ruin in what had been the simple life of its developer, Hanoi-based Nguyen Ha Dong. The anomalous success of the game - which flew up the rankings of the most popular downloaded games - brought an estimated $20,000 to $50,000 daily pay check in advertising. Over the weekend, Dong removed the app from the online stores of Apple and Google.
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