Google has confirmed that it is removing Toolbar PageRank entirely, as the 1-10 scale no longer provides a useful means for content creators to measure the success of their ad campaigns. This means that marketers will soon be unable to view data for the metric. Google is rolling out the changes now, but it might take a couple of weeks for it to take effect globally.

The volatile nature of SEO means that it is important to implement the current best practices while keeping an eye on future changes to ensure your web pages don’t get lost in the competitive search engine landscape. SEO will inevitably evolve this year, and tech news website SiteProNews has highlighted the four key trends to keep track of during 2016.

If you had been looking at the best SEO practices several years ago, keyword stuffing was, well, key. Pad out your content with brand, product and service names and you could look forward to high search rankings.

The Search Quality Evaluator Guidelines published by Google last year highlighted the need for high-quality content written by expert writers in an increasingly competitive digital landscape. Investing in the best content is a smart business move as it can be beneficial in a variety of ways including driving SEO and helping your business to establish authority in its industry.

New to video production? Creating engaging video content is one of the best ways to increase your chances of jumping into a top position in Google’s search results and following just a few simple tips and tactics can transform your digital marketing output without the need for more extensive, relatively traditional SEO.

If you are looking to raise awareness of your brand and increase traffic to your website, content marketing is crucial.

New to search engine optimisation? There are several common mistakes made by SEO newbies - avoiding these will help your SEO strategy get off on the right foot.

Google has confirmed an algorithm update after webmasters noticed ranking changes over the weekend. The changes attracted a lot of attention, with some suspecting they were not related to Penguin, the algorithm update aimed at decreasing the search ranking of websites that violate Google’s guidelines.

When starting a website you will be faced with a number of decisions regarding its domain structure - the information to the left of the full stop in a web address (domain name) and the combination of letters to the right (domain extension).

There are so many aspects to consider when creating an SEO campaign that sometimes the most basic and straightforward elements can be overlooked.