Google is one of the Big Three search engines (Yahoo and MSN round out the list) and its news service is one of the most popular online news portals on the planet. Getting listed as part of Google's news service is a great way to drive traffic to your site. Not only do you want to have your site listed on Google News, but you also want your content to be put in front of web surfers who have signed up for Google News Alerts.</p> <p>Since users sign up to receive Google News Alerts based on specific keywords, your site can be seen by hundreds or even thousands of people who are interested in your niche market. So how do you get included on Google News feeds? It's very simple: you ask.</p> <p>Unlike web sites indexed by Google's crawlers, the decision of whether to list a certain site on Google News is made by humans. If you want to make the cut, you need to include more than original content. Google's staff members are also looking for multiple contributors, proper attribution and servers with the ability to load pages quickly.</p> <p>Once your site has been included in Google News, you may be able to get a higher ranking by submitting your sitemap through Google's webmaster tools. If you are using a content management system like Drupal, you may already have a module that will generate a sitemap for you automatically.</p> <p>You will also want to ensure that your content management system can generate URLs that include relevant keywords. Numbers, question marks, or other characters that don't tell the reader anything about your content should be avoided.

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You may have heard that content is king, and that is true, up to a point. You want to keep your web site stocked with fresh content on a regular basis to get (and keep) a high search engine ranking, but you also want to make sure that what you do post contains information that is relevant to your site visitors. Making sure that you put up content they will find interesting and helpful is one way to get repeat visitors to your site.</p> <p>Whether the purpose of your site is to sell a product or a service, the fact is that people are more likely to buy from you if they feel as if they know something about your business first. When you make sure that your content speaks to your site visitors, you are establishing a relationship with them. Tell them to bookmark your site or sign up for your mailing list so you can notify them when your site is updated.</p> <p>If you make a point of only stocking your site with high-quality content, your site visitors will come to rely on you to give them the information they need to educate them, save them money, or improve their lives in some way. Once you establish your site as the go-to site for your niche market, you can expect sales to increase accordingly.

DAVID HOBART - Managing Director<br /> David has been in the content business for 5 years now. He knows all there is to know about content creation for the web. An expert in the news feed and content arena, his insight is well respected in the webmaster community.</p> <p>ROB LEWIS - Key Operations Manager<br /> Rob is Purecontent's writer manager. His knowledge of large scale content production is unmatched in the UK and US.</p> <p>DAVID HOBART Snr - Head of Editorial<br /> David Snr is Purecontent's head of editorial. His attention to detail and insight into the quality of content required for todays search marketplace, makes his comment a must for any would be Web Editors.</p> <p>CATHERINE D'EATH - Head oF Daily Services<br /> Web content can be very time specific, be it news or blogging. Catherine heads up our daily content team and is an expert in her field.</p> <p>CHRISTINA MARPLES - Account Manager<br /> Christina's outlook on web content creation makes her one of the best content account managers around. Her blog is read by numerous subscribers all looking for Account management tips. </p> <p>