There is no doubt that the use of content marketing is having a huge impact on the success and survival of brands; however, providing good, informative content that engages people across all age ranges can be a challenge.
ContinuedMillennial age group not compelled by content
Twitter and Bing’s continued alliance
In the latest move for the Bing/Twitter partnership, Microsoft has announced that it is rolling out an update in the Bing search engine. The company announced on June 26th that from this week, users can now perform hashtag searches to discover what is trending on Twitter, and search for Twitter handles and Twitter celebrity accounts by entering the @ symbol before a name.
ContinuedPR Newswire fight back against Panda penalties
Google’s latest update to the Panda algorithm took place in May, and since then many websites have seen a decline in their SEO visibility.
ContinuedNew study reveals search habits
A new study from Shareaholic has revealed that the top five search engines (Google, Yahoo, Bing, AOL and Ask.com) have all experienced a significant drop in search traffic since December 2013.
ContinuedPublishers try to force Google to pay for news snippets
A German media company claims that search engines like Google, Yahoo and Bing are in violation of the country’s ancillary copyright law.
ContinuedGoogle to buy search company Baarzo?
Google are on a shopping spree, and this time the company they could have in their sights is tech start up Baarzo. In the past two years Google have spent more on acquiring companies than Apple, Microsoft, Amazon, Facebook and Yahoo combined – a staggering $17 billion.
ContinuedVideo ad industry in ‘content chaos’ says Yahoo’s marketing officer
Study reveals content sharing habits
A new global study has revealed that three quarters of consumers believe that the quality of branded content is low or average.
ContinuedIn-App Search on the way?
The web can be compared to the universe – it’s all around us and no-one knows quite where it ends or just how big it is. A few years ago it was easy to navigate, explore and find what you wanted by using search engines. However, the rise of smartphones has shifted people’s internet habits and usage.
ContinuedFacebook’s new Graph Search moves towards mobile integration
Facebook have spent months slowly rolling out their Graph Search feature, and it is now available to Facebook users who use US English. The feature is the social media giant’s first foray into developing a serious search product. Earlier this year in an interview with the New York Times Facebook CEO Mark Zuckerberg spoke about how the process of improving and extending Graph Search would be a drawn out affair:
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