Google has confirmed that game app streaming within search ads will be rolled out in the coming weeks as part of a raft of new changes and features for AdWords and AdMob. The arrival of new ad formats, targeting, portrait videos and monetisation options are aimed at making it easier for content creators to “reach the right users at scale,” Google claims.

Google has published a new set of guidelines for bloggers who receive free products from brands. The “best practices,” which focus on nofollow usage, appear to suggest that certain blogger outreach marketing campaigns are now very much on the tech giant’s radar.

A new study by Searchmetrics shows that less than a third of the top 100 domains currently deploy app indexing in their apps despite the fact that it can potentially be a great boost to SERPs, traffic, interaction and conversions.

Mobile now makes up nearly nine out of ten “near me” searches, according to new data published by Google, while the total amount of these mobile searches has soared by 146% year-on-year. Google VP of Americas Marketing Lisa Gevelber has claimed that enterprises must now look to adopt a “mobile-centric search strategy” to take advantage of this latest trend.

Google has confirmed that it is removing Toolbar PageRank entirely, as the 1-10 scale no longer provides a useful means for content creators to measure the success of their ad campaigns. This means that marketers will soon be unable to view data for the metric. Google is rolling out the changes now, but it might take a couple of weeks for it to take effect globally.

Facebook is preparing to release a new plugin, which will enable content creators to publish Instant Articles from WordPress up to ten times faster. The plugin is set to arrive next month in time for the wider launch of Instant Articles, which is a new format that will make it easier for users to generate and post mobile-optimised content on the social media site.

Google has confirmed that it will begin to use geolocation this week in order to ensure its “right to be forgotten” policy is enforced across the European Union. The tech giant first started censoring results back in 2014, but there had previously been a loophole that allowed users to continue to access the delisted information if they used non-European versions of the search engine.

Generating top-quality leads is the number one objective for marketers when devising SEO strategies, according to the 2016 State of B2B Digital Marketing report published by DemandWave this week.

Google has released version 11.3 of AdWords Editor to advertisers globally. The new update includes notable additions such as TrueView video campaigns, which will allow users to integrate digital content more seamlessly within AdWords, and the arrival of HTML5 ads.