Facebook has announced that brands will now be able use chatbots to deliver engaging content, customer support and other interactive experiences to users via its new Messenger Platform, which was launched yesterday at its F8 conference.

Google Mobile Ads has rolled out full support for Apple’s iOS programming language Swift. The search engine giant revealed that a soaring number of requests from publishers and the evolution of Swift into a “dynamic, modern programming language” had prompted the change.

Publishers, celebrities and brands are now able to share branded content on Facebook after the social media giant announced major changes to its ad policies. Facebook has also released a new tool to make it easier for these users to tag sponsored content, including Instant Articles, videos, photos and text, on the platform.

Google has started sending a new warning alert to site owners who have not made their web pages mobile-friendly. The alert is shown directly in search results and also provides a hyperlink to a Google Help page about the importance of mobile literacy and its expanding use as a ranking signal.

Facebook has renewed its focus on streaming after rolling out a wave of new features for Live video for mobile, including invites, reactions, filters and the ability to share content with a specific group or event.

Google has updated its search quality guidelines and included a new section that details the “most important factors” for Page Quality. The new changes focus on the rise of mobile, local search and the E-A-T acronym, which stands for Expertise, Authoritativeness and Trustworthiness.

Facebook has announced video ads for Instant Articles, a new feature that will enable publishers to boost engagement for content they post on the social media platform and monetise their marketing strategies effectively. The new addition will launch alongside Instant Articles when it rolls out on 12^th April.

Creators of commercial digital content, who are still using Bing’s Campaign Analytics tool for conversation tracking, have been given notice by the search giant that it’s about to be mothballed.

Instagram has updated the call-to-action overlays that appear on ads so that marketers can include additional relevant information to engage prospective customers and drive click-through-rates. The updated overlay, which rolled out to users on Thursday, now pulls in meaningful content such as the advertiser’s desired URL destination and Facebook page.

Google has launched a new specialised ad format called Model Automotive ads, which brings swipeable large-format images, performance details and links for US-based automotive manufacturers and dealers.