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It is highly anticipated that Facebook will announce the launch of its music service later this month. The service will be supplied in partnership with Spotify, Mog, and Rhapsody, which are already established digital streaming companies.</p> <p>A prominent digital music analyst, Mark Mulligan, believes the addition of music is crucial for Facebook. ?Facebook hasn?t needed to have music properly embedded in its site until now," he said. "However, it is trying to be as defensible as possible against any potential Facebook killers which it knows could come along. It is now deliberately extending itself to be more than a social network and instead of just being a communications platform ? this service will see the site become a social content platform."</p> <p>Mr. Mulligan added that in his opinion Facebook was likely to go much further than Last.fm or Spotify with the inclusion of music within a social framework. He said the opportunity was there for Facebook "to become the universal music dashboard for the majority of people online?.</p> <p>While relying on its partners to host the music, Facebook is expected to allow users of different music services to listen to tracks hosted by any service. For example, a Facebook user listening to Spotify could share the track with a Rhapsody user who could then listen to the song in full without needing a Spotify account. </p> <p>It is also anticipated that Facebook will launch its own music player, so that the catalogues of the different services can be pulled into the site meaning users can listen to their music while socialising with friends online.</p> <p>"This is a great opportunity for the site," concluded Mark Mulligan.<br />

NatWest and RBS have already caught on to the popularity of smartphone applications with their banking apps for iPhone and iPads and they have now launched a similar app for BlackBerry users.</p> <p>It is now possible for customers who own a BlackBerry smartphone to include banking services among their collection of apps. Users will be able to check balances, transfer funds between accounts, and view the last six transactions they made, all while on the move using their portable device. Additional features include locating nearby ATMs and topping-up their prepaid mobile phone accounts.</p> <p>The managing director of customer distribution, Satyendra Chelvendra, commented, "We've been working hard to provide the most advanced banking apps for our customers, so we're thrilled that we can the lead the way once more as we launch one of the first mobile banking apps for the BlackBerry?.</p> <p>The iPhone and iPad apps have already proved successful, with their content being used regularly by hundreds of thousands of customers. RBS hopes that the addition of a Blackberry app will enhance accessibility for its older and younger customers. In fact, it declined to launch an Android app because it wanted to target these particular markets. The head of mobile at RBS, Ben Green, said, "With this device, we?ve got the opportunity to cut through the more grey-haired corporate market as well as the teenage market."</p> <p>He added, "As far as Android goes, we?ve got nothing to openly declare, but it?s fair to say that we?ve got it in our mind?.<br />

According to figures just released by Britain?s Office of National Statistics, one of the most popular online activities amongst UK adults is reading internet newsfeeds. 53% of people access newsfeeds, online newspapers and online magazines, making it the fifth most common internet activity. Other entries which rank highly on the list include social networking, web searching, online banking and emails.</p> <p>Key Demographics<br /> The age group which have most taken online news to their hearts are 25 to 34 year olds, where 65% of the population read news online regularly. With so much interest in regularly updated, topical stories, corporate websites are increasingly publishing their own unique newsfeed directly on their site.</p> <p>Get the Ball Rolling<br /> An online newsfeed with original, fresh and engaging content, which is updated regularly can do a lot to get your site noticed by potential customers. As well as helping to bump your website up the search engine rankings, towards the all-important first page, it can help to enhance your marketing activities. The best newsfeed articles will cover key areas of your business, but not stray into dense technical information. That sort of data is best left elsewhere on your site.</p> <p>Thoughts on the Wider Industry<br /> As well as featuring updates on your company?s activities, news concerning the wider industry can help to entice new customers to your site. Likewise, your company may well be held in higher regard if you are demonstrating a comprehensive and wide range of knowledge about your sector.</p> <p>Easy to implement<br /> As demand for custom news feeds grows, sourcing one for your company is becoming ever easier with specialists such as us at Purecontent delivering a service that can be set up in days.<br />

Recently, Stephen Loates from sitepronews.com wrote an article entitled ?The Biggest Web Design Trends of 2011?. Taking this a step further, several experts in the field of business web design have looked at the trends for business websites.</p> <p>Less is More</p> <p>Business sites are going back to basics; offering simple, clean, and uncluttered design. As Stephen Loates put it, ?There?s nothing quite as ?attention grabbing? as an honest, straightforward message on a quiet backdrop.? This means simple menus, less animation, fewer images, sticking to two or three main colours ? all serving as a sophisticated backdrop to quality content.</p> <p>Mobile Compatibility</p> <p>Statistics show that a large portion of internet users now access the web through their mobiles; therefore, mobile compatibility is at the forefront of the list of business website design concerns. This includes website copywriting that incorporates a localised SEO strategy.</p> <p>Less Flash</p> <p>Animation is on the decline. While Flash used in measured doses can enhance a website, it also slows down loading speeds, is not iOS friendly, and does not help with search engine optimisation.</p> <p>Fewer ?Added Features?</p> <p>For a while, business sites seem to be partial to the extras, such as the pop-up customer service representative, intensive forms and other added features that seem clever but really only serve to annoy and turn visitors away. A feature or two tailored to a target audience is nice; too many or unnecessary features only serve as a distraction.</p> <p>Real content</p> <p>Supporting the cleaner, stripped-down main site should be in-depth content that acts as a magnet for natural search traffic and gives your site a real authority in its market. This is not content for search engine robots, but content that real people can engage with.</p> <p>Shopping Facilitated</p> <p>It was not all that long ago that people could still get away with not using an online checkout system if they sold goods. This is no longer the case.<br />

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The US consumer advocacy group Consumer Watchdog is pushing for a new law that would block behaviour tracking on the internet. According to the group, the self-regulation that has just been put into place does not adequately protect online shoppers.</p> <p>For some advertisers, the self-regulation was scheduled to take effect this past Monday. However, according to Consumer Watchdog, it isn?t enough. They say that, in order to provide full protection of consumer privacy, Congress still needs to pass ?Do Not Track Me? legislation.</p> <p>?The self-regulatory program created by the online behavioural advertising industry is not a "Do Not Track" option because it does not allow consumers to opt out of tracking,? said the group in a statement. ? It offers a limited privacy feature consumers may use to block targeted advertisements from participating companies.? </p> <p>According to group, the self-regulation programme fails on several levels:</p> <p>? Lack of transparency: consumers are not made aware of when or why they are being tracked.</p> <p>? Lack of universal ?opt-outs?: opt-outs are only provided by a small number of online advertisers.</p> <p>? Lack of state-level enforceability: only the Federal Trade Commission can enforce the self-regulation; states have no power.</p> <p>? Lack of a mobile opt-out: mobile users do not have the option to opt-out of being tracked online.</p> <p>While Consumer Watchdog says it recognises that the privacy programmes offered by some advertisers is a step in the right direction, Carmen Balber, director of Consumer Watchdog, Washington, DC states; ?[In reality] consumers have no more control today than they did yesterday over whether their information is tracked and collected??<br />