Nearly six out of ten business-to-business marketers believe that blogs are the most valuable form of marketing content, according to a new study by Demand Metric. The report also found that enterprises that produce blog content generate 67 per cent more leads every month compared to those that do not.

A new infographic posted by Salesforce has highlighted the importance of investing in quality content marketing. Its own stats show that 70% of consumers now like to get to know a company via articles rather than ads, while 85% seek trusted content as part of the decision-making process.

A recent survey of 3,000 financial institutions by IT company Wipro found that less than 15 per cent have a mature digital marketing strategy. Scores of businesses fail to recognise the importance of content to a successful digital content marketing strategy - quality copy, videos and blog posts can all attract the right kind of visitors to a website.

Creating quality content not only enables you to engage customers, but also increase traffic to your website and improve your search rankings.

If you are looking to raise awareness of your brand and increase traffic to your website, content marketing is crucial.

With all of the recent updates to the Google search algorithms (Panda, Penguin and Hummingbird), a toll is being taken on social sharing and content.

The positive, long lasting effects of content marketing have been demonstrated by the success of Netflix drama Orange is the New Black.

Yahoo wants to pull itself up and be recognised as a major player again, and it’s using the coattails of the mobile revolution to do just that. Since its appointment of Marissa Mayer as CEO in 2012, Yahoo has concentrated on their mobile strategy, mainly by acquiring start-ups fluent in mobile technology and by redesigning its own mobile image.