For content marketers, the Millennial age group is the one to target. The Millennials (generally the age group between 16 and 35) are the most tech aware of any generation.

Sometimes it just seems to be an uphill struggle - you are a small internet company trying to make your voice heard in a huge global marketplace. The big boys seem to have unlimited marketing budgets, with shiny bells and noisy whistles, making their digital presence shout loud and clear on the search engine rankings, while you struggle along, trying to make your small voice heard above the howling winds of data.

Think of the typical YouTube viewer and you’d be forgiven if you automatically picture a teenager, alone in their bedroom, religiously watching videos to keep up to date with the latest trends. According to new Google research though, that isn’t the norm, and YouTube may be more suitable than you think as a place to market your brands and reach the attention of a wider demographic.

A new survey carried out by the Content Marketing Association has revealed that over half of senior marketing managers plan to increase their content marketing budget during 2014.

A leading executive has spoken about the need for brands that use content marketing to create new metrics if they are to compete in this rapidly developing field.

The importance of video as an element for use in content marketing is starting to be realised. Is this medium the future for internet businesses?