Facebook is reportedly planning to introduce paid ads to its messaging platform within the next few months. Tech website TechCrunch claims the social media giant has already distributed a document to businesses stating that they will have the ability to message customers directly from around April onwards.

Facebook is releasing a new tool to make it much easier for marketers to add captions to video ads. The social media giant claims that captions are a great way to capture the attention of consumers, with its own internal tests showing that their use increases video view time by around 12 per cent.

Facebook users have had their loyalty tested in unusual fashion.

Brands targeting audiences on Facebook need to identify their objectives in order to publish content that is relevant to them, according to Rick Enrico, SEO and founder of SlideGenius. With over 1.55 million users as of November 2015, Facebook is currently one of the largest social media networking websites.

Social media giant Facebook has announced it is working with taxi network Uber, a development which could have far-reaching consequences for digital marketers.

Facebook has warned that an obscure algorithm poses a security danger to users of the platform in many countries because it is soon to be retired and the replacement will not work with older browsers.

Some users will soon be able to stream live video on Facebook when the social network giant introduces this brand new service. The service has been trialled with a number of high-profile users and celebrities over the past few months.

The Facebook Audience Network is now one of the largest ad networks in the world, according to the company's own figures.

Facebook's AI Research team has been working on its Deep Learning systems for some time, and company CTO Mike Schroepfer has been talking about the development of a Deep Learning system based on neural networks.