Facebook will now be using data from its “Like button and similar social features” in its interest-based ads, the social network giant has announced.

An increase in live streaming events on Facebook news feeds is about to happen as the social media giant has announced a new feature.

Originally launched in January, Facebook's Conversion Lift tool has now been updated.

Facebook’s video offering has been in the news, and any new moves by the tech giant are certain to have major impacts for online marketers.

With emoji looking like it is becoming an established online sign language, many people could be forgiven for thinking that more traditional ways of expressing themselves may have had their day.

The recent tie-up between Microsoft and AOL has seen the two companies pool resources in an effort to rival Facebook and Google in the online advertising market. Microsoft and AOL are seeking to leverage what have become their strengths: content and programmatic, respectively.

The shift from traditional to online news sources continues apace, with research conducted by US-based think tank The Pew Research Centre indicating that Facebook and Twitter are becoming increasingly popular among those searching for the latest headlines. The report, published on 14th July, covers US respondents only, but it does give an interesting insight into news consumption trends, given the sheer size and scale of the US market.

Social media giant Facebook is rolling out improvements to its News Feed, the feature that allows users to construct a personalised stream of stories using the people and Pages they have connected with.

Those involved in video production are set to be given access to a new source of revenue, with Facebook preparing to give creators of videos a slice of the revenue generated by ads that run before or during videos. This move represents a new departure for the world’s largest social media platform, given that Facebook has never shared the revenue it generates from video before. It may also represent a challenge to YouTube in the drive to attract video creators to use particular platforms.

Regular – and not so regular – users of Facebook know that the social media network favours those posts that they and their friends have liked, commented on and shared in their News Feed, but Facebook is taking things a step further by taking into account the amount of time spent looking at a post.