The technology giants are awash with cash, so apart from buying up other companies what can they do with it? The answer is… they can build themselves futuristic headquarters to impress us all. Quirky designs fit the image of such companies and as money is no object, why not create something really special?

Fast food giant McDonalds is teaming up with Facebook to build on the success of its World Cup content marketing campaign.

Facebook has tweaked its newsfeed algorithm in order to make its content more relevant to users.  In the face of growing competition from other social media platforms, Facebook hopes that the changes will refresh their image and keep Facebook as the dominant social media site.

Facebook have spent months slowly rolling out their Graph Search feature, and it is now available to Facebook users who use US English. The feature is the social media giant’s first foray into developing a serious search product. Earlier this year in an interview with the New York Times Facebook CEO Mark Zuckerberg spoke about how the process of improving and extending Graph Search would be a drawn out affair:

If you are looking to promote your brand through social media, having a vibrant, frequently updated Facebook site full of informative and engaging content is an absolute necessity. But is it important when you post updates? A new study by TrackMaven thinks so.

Facebook is no longer just a platform to post your holiday pictures and boast about your social life. The social media giant is now emerging as a go to destination for small businesses who are looking to expand their brand’s reach.

Many brands have used Facebook as a fairly successful marketing platform without resorting to buying ads; however, algorithm changes have caused brands to notice decreased visibility in recent months, with reports of rates as low as 1-2%. However, small brands and businesses shouldn’t despair, they just need to adapt and re-evaluate their marketing strategies.

Facebook has unveiled a new technology service, which will make sharing content easier on the social network site. App Links was unveiled at Facebook’s f8 conference on Wednesday, and is the result of Facebook’s acquisition of Parse, a mobile app services company.

Despite Google’s seemingly iron grip on the search engine market, there are a few dark clouds threatening to darken their horizon. The first threat to Google’s dominance is the sheer number of people using social networks. According to Comscore, most web users spend time on Facebook, Twitter, Tumblr and LinkedIn than they do searching on Google. Google’s plan to address this problem, the birth and development of their own social network Google+, did not work in the way they had hoped. Google+ is gaining popularity, but is in no way a threat to Facebook’s1.9 billion users.