Microsoft has updated its Bing Ads app for iOS and Android, bringing a range of new features. These include a pie chart visualisation for Share of Voice and a Quality Score metric that provides a weighted 1-10 numeric value for the performance of changes made to ad copy and landing pages.

Eric Horvitz, Microsoft's head of research, has spoken out about the current debate surrounding artificial intelligence (AI) and the concerns many people have about the way it might be used in the future.

Microsoft launched Windows 95 on 24th August 1995, and 20 years later it is hard to quantify the impact that the new OS had.

The recent tie-up between Microsoft and AOL has seen the two companies pool resources in an effort to rival Facebook and Google in the online advertising market. Microsoft and AOL are seeking to leverage what have become their strengths: content and programmatic, respectively.

Microsoft used a preview event on 14th May to reveal more details about what Windows 10 on smartphones is going to look like. Content writing services and those involved in video production will be interested to learn that Windows 10 Mobile, as the new smartphone version of the operating system is being called, will include software for the new universal Office apps, the new Windows Store Beta and the Xbox app.

For anyone who wants a tablet gutsy enough to let you peruse digital content (from newsfeeds to video production) without eye strain, Microsoft’s revived Surface 3 might be your baby.

Just ahead of last month’s Windows 10 event, we expressed concerns that the new OS would struggle in the new age of device and screen fragmentation. But as more details emerge, we’re beginning to change our minds: this upgrade looks like it really has got the legs that its predecessor lacked.

Last week’s Windows 10 event from Microsoft was all about Windows 10, wasn’t it? Wrong. In fact, Microsoft shocked the world by unveiling a new holographic device which it claims will be “the next PC,” revolutionising the way we interact with digital content – but you wear it on your face rather than hold it in your hands or have it on your desktop.

It may seem a tad unusual for a commercial giant like Microsoft to acquire an open-source company, but the computer behemoth has just announced precisely that: last week, it acquired open-source analytics firm, Revolution Analytics.