This Wednesday, Microsoft will launch its campaign to persuade consumers they need Windows 10; however, according to The Telegraph’s technology boffin, Matt Warman, it’s going to be an uphill struggle.

Microsoft and Google are licking their wounds after the two Goliaths took a tumble in the US equities market.

There’s a forgotten secret about Apple: back in 1997, it nearly didn’t make it. Struggling for survival, it received blunt advice from Michael Dell (yes, he of Dell Computers) - shut down and give your money back to your investors. Fast forward to November 2014 and financial results show it topping the $700 billion value market cap, making it not only the most valuable tech company on the planet, but the most valuable public company per se, whatever industry you’re looking at.

If you’ve got a massive software line but find that its historic success doesn’t fit easily with new mobile trends, what do you do? Answer: make it fit. Well, to be more precise, provide the hardware that’ll make it fit. Like a physical keyboard for mobile devices.

In a world that’s moving toward ever-dinkier miniaturisation, it might seem counter-intuitive to bullishly mass produce a jumbo-sized digital device that needs to be mounted on a fairly large wall; and yet that’s just what Microsoft is intending to do.

The search engine Bing unveiled a changed results page on Monday. The Microsoft owned company have updated their pages to include details about the searched for subject in their index to the web.

They may have unveiled their new Office for iPad yesterday, but Microsoft is already teasing us about their next innovations.

Microsoft is adding three high-power tools to its marketing arsenal, poising it to compete with Salesforce.com, its chief rival in the customer relations management (CRM) sphere. Microsoft is introducing CRM capabilities in customer support, marketing automation and social media marketing. These innovations will be available to Microsoft Dynamics customers with the second-quarter release.