A new move by Google to increase ad targeting will now allow advertisers to target consumers based on email addresses that are uploaded to AdWords.

The latest news from Google is that the tech giant is now using a machine-learning artificial intelligence system called RankBrain.

Stone Temple Consulting has released an updated version of its study from earlier in the year, which looked at Google’s rich answers in search.

The rivalry between Twitter, Google and Facebook could be set to intensify as the latter launches Search FYI, a function that will allow users to search the two trillion posts that appear on the social network each month.

Yahoo has entered into a deal with long-term rival Google, the company has announced. Although it isn't an exclusive along the lines of Yahoo's previous hook up with Microsoft, the partnership will mean more options become available.

Facebook's Preferred Marketing Developer Program was replaced earlier this year with its Marketing Partners Program, which was restructured to allow easier B2B partnership link-ups.

A new notification system launched by Facebook is aimed at protecting user accounts, says Alex Stamos, the company's chief security officer.

Although Google is often spoken about as if it were the only search engine worth bothering with, there are, of course, other major players that can be highly effective for online advertising and marketing campaigns.

The AJAX crawling scheme has been used by webmasters for the last six years after Google recommended it as a way to ensure the search giant was crawling their sites in the most effective way.

As social networks continue to work out how they can monetise, Facebook is following up on new ad and Page features introduced over the past year with a brand new shopping feature.