Getting a new website up and running is only the first part of an extended job for anyone looking to successfully market their business online.

With an increasing importance being placed on a website needing to be “mobile friendly” by Google, successful SEO techniques need to take into account how content is displayed on smaller screens.

Google rankings are the holy grail for anyone involved in SEO work, and although keywords and keyword groups are still vitally important, being able to assess user behaviour is vital in order to get things right.

The store visits metric is an extremely useful tool for AdWords marketers, and now Google has announced new features for it.

Twitter revealed plans for new-look “Tweet” buttons a few months ago, but some of the intended changes weren't quite clear at the time.

Although it actually owns the company, Google has said it will help fund up to $1 million (£650,000) in legal fees for content creators who fall foul of YouTube copyright takedown notices.

Apps in mobile search results are becoming a popular tool for developers because they allow Google to index their content from all over a smartphone.

Purna Virji, Senior Client Development and Training Specialist at Bing Ads, has issued a blog post in which she gives out useful tips for anyone looking to optimise their Bing Ads campaigns.

Google has announced updates and changes to Google+. These are being rolled out now.

In yet another sign of the way in which digital advertising is morphing into different areas, Google has announced a new Chrome Device Management console that is aimed at managing digital signs and kiosks.