Google has introduced a new visual format for web pages in SERPs called rich cards. The format is an extension of rich snippets and is aimed at giving publishers the ability to enrich how Google displays pages in order to boost engagement on smartphones and tablets.

Instagram is reportedly preparing to launch a new suite of analytics tools called “Insights” for brands and publishers. According to Later, the visual networking site’s offering will focus on follower demographics and post analytics, giving enterprises a better view of who is engaging with their content and how people are doing so.

American football fans will now be able to watch NFL video content and news in Google Search results following a new deal, which will also include the addition of more “memorable” games and action from each of the 32 teams in the league on YouTube.

Publishers and brands will soon be able to see Google Analytics and Search Console metrics side-by-side in the same report as part of a new major update, which will be rolling out in the coming weeks. This means that users will get a complete overview of how a website is performing in organic search results for the first time.

Amazon is taking on Google’s YouTube with its own “self-service” online video platform for content creators. Amazon Video Direct will enable publishers, brands and other users to upload clips on the platform and earn money via purchases, rentals, subscriptions and advertising.

Cloud enterprise Salesforce has launched Advertising Studio, a new product that integrates with Google’s Customer Match API and enables brands to deploy “really targeted ads” on platforms such as search, social and YouTube.

AdWords Express has introduced a new feature for publishers that enables them to access the “power of Google Analytics” from the main dashboard. The new update will make it easier for enterprises to see exactly how each of their ads are converting without having to set up tracking.

YouTube has launched a new Google Preferred Breakout Videos ad product that enables brands to place their content alongside the site’s “fastest rising, hottest videos.” The move aims to make it easier for advertisers to target viewers via the latest viral clips rather than the bigger, more popular channels.

Consumers are engaging with significantly more branded content on their smartphones compared to desktop and tablet, according to a new report by tech platform provider Polar. The report recommended that publishers should opt for a “mobile first” strategy when optimising their brand content experiences.

Instagram has introduced a new video format for its swipeable carousel ads. Brands and publishers will now be able to select a combination of up to five videos and photos as the social media platform continues its focus on encouraging users to engage with high-quality content.