Google has updated its search quality guidelines and included a new section that details the “most important factors” for Page Quality. The new changes focus on the rise of mobile, local search and the E-A-T acronym, which stands for Expertise, Authoritativeness and Trustworthiness.

Facebook has announced video ads for Instant Articles, a new feature that will enable publishers to boost engagement for content they post on the social media platform and monetise their marketing strategies effectively. The new addition will launch alongside Instant Articles when it rolls out on 12^th April.

Creators of commercial digital content, who are still using Bing’s Campaign Analytics tool for conversation tracking, have been given notice by the search giant that it’s about to be mothballed.

Instagram has updated the call-to-action overlays that appear on ads so that marketers can include additional relevant information to engage prospective customers and drive click-through-rates. The updated overlay, which rolled out to users on Thursday, now pulls in meaningful content such as the advertiser’s desired URL destination and Facebook page.

Google has launched a new specialised ad format called Model Automotive ads, which brings swipeable large-format images, performance details and links for US-based automotive manufacturers and dealers. 

Pinterest is continuing its focus on innovative features for brands and marketers with a new Rich Pin type called a How-to Pin, which will allow users to provide step-by-step instructions for a range of categories including DIY and crafts, food and drink and health and fitness.

Blogging platform Tumblr has reintroduced the Replies feature and revamped Notes to encourage more users to engage with posts and other content on the site. The changes are set to roll out during the coming days and will make it easier for users to “follow the conversation,” according to Tumblr.

Facebook has launched a new analytics tool called Delivery Insights, which aims to help marketers to better understand how their ads are performing in auctions. Facebook has said that the tool will remove a degree of “guesswork” that has previously been part of building successful ad campaigns on the site.

Google is reportedly developing a third-party keyboard for iPhones as part of wider plans to boost search volumes on mobile. The new peripheral will use predictive text and employ gesture- and swiping-based typing to make it easier for mobile users to use the tech giant’s search engine on iOS.