It’s the mantra of tabloid editors everywhere - bad news is good news as bad news sells papers. But with the face of news changing, and many people accessing news and information online, is this true anymore?

When The European Court of Justice ruled last month that Google should erase “inadequate” “irrelevant” or “no longer relevant” information about a person from its search results, opinions were divided. Many felt that the “right to be forgotten” ruling was a victory for the individual against the internet giant, others felt it was a dangerous threat to free speech. Now a Government minister has waded in on the argument, claiming that Britain will become similar to a repressive regime like China if it does not abandon the ruling.

With so many people using social media to access information and the latest news it is vital that marketers learn how to utilise this sector to reach and engage with consumers.  Twitter has over 255 million monthly users, tweeting 500 million messages a day.  Seventy eight per cent of these Twitter users access the network through a mobile device.

Train passengers will soon have free access to high speed Wi-Fi as ministers announce new wireless internet service plans this week.

The future of marketing is changing at an ‘unprecedented rate’ and a third of senior marketing executives are expected to be spending seventy-five per cent of their budgets on digital campaigns, a new survey has revealed.

Thin is good – or so we believe.  We’re constantly fretting over our image and the thought of stripping off at the beach fills us with trepidation.  But when it comes to content, thin is not good, and Google’s Panda algorithm is making sure that thin, unoriginal and mass-produced content is being penalised.

Facebook has tweaked its newsfeed algorithm in order to make its content more relevant to users.  In the face of growing competition from other social media platforms, Facebook hopes that the changes will refresh their image and keep Facebook as the dominant social media site.

The Associated Press (AP) has announced that from this month, its corporate earnings reports will be written by robots.

There is no doubt that the use of content marketing is having a huge impact on the success and survival of brands; however, providing good, informative content that engages people across all age ranges can be a challenge.