Now that the dust from Google’s new algorithm changes is clearing, webmasters have been looking at the outcomes of these changes. And unfortunately for small to medium sized businesses, it looks as if the task of keeping at the top end of Google’s search result pages will be harder still.

Webmasters may see a change in web rankings from this week, as Google has implemented an, as yet, unnamed algorithm change. This change is intended to provide more accurate and relevant local search results, and is tied closely to traditional web search ranking signals, including hundreds of signals Google use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more.

With Facebook reporting another quarter of financial success, CEO Mark Zuckerberg has revealed that he intends to focus on another aspect of the site – search.

The aim of any company or blogger is to create the sort of content that will send their websites sailing up the search engine rankings.  But for one French blogger, this achievement didn’t turn out to be the happy event she expected it to be.

The positive, long lasting effects of content marketing have been demonstrated by the success of Netflix drama Orange is the New Black.

According to an early release of US search market share data for June, desktop search has declined for the fifth consecutive month.  This comes after a mid-2013 period of growth.

When Google’s Panda algorithm rolled out, its aim was to target spam and sites that were deemed to have thin low quality content.  One of the biggest names to be hit by the algorithm seemed to be online auction site eBay, although it has been revealed that the loss of traffic to the site was caused by a Google search penalty earlier this year.

Fast food giant McDonalds is teaming up with Facebook to build on the success of its World Cup content marketing campaign.

The debate about the European Court of Justice’s ruling that Google should remove links that are now no longer ‘relevant’ rumbles on.  Is it a check on the dominance of Google over our lives, or a threat to free speech?  Whatever you believe, this debate doesn’t seem to be going away anytime soon.

Microsoft and Google continue to try and gain internet supremacy by adding new features to their searches.  The search engine giant’s rivalry can only be a good thing for internet users as they battle it out by developing new features within their search pages.