Google has confirmed that it is removing Toolbar PageRank entirely, as the 1-10 scale no longer provides a useful means for content creators to measure the success of their ad campaigns. This means that marketers will soon be unable to view data for the metric. Google is rolling out the changes now, but it might take a couple of weeks for it to take effect globally.

Facebook is preparing to release a new plugin, which will enable content creators to publish Instant Articles from WordPress up to ten times faster. The plugin is set to arrive next month in time for the wider launch of Instant Articles, which is a new format that will make it easier for users to generate and post mobile-optimised content on the social media site.

Google has confirmed that it will begin to use geolocation this week in order to ensure its “right to be forgotten” policy is enforced across the European Union. The tech giant first started censoring results back in 2014, but there had previously been a loophole that allowed users to continue to access the delisted information if they used non-European versions of the search engine.

Generating top-quality leads is the number one objective for marketers when devising SEO strategies, according to the 2016 State of B2B Digital Marketing report published by DemandWave this week.

Google has released version 11.3 of AdWords Editor to advertisers globally. The new update includes notable additions such as TrueView video campaigns, which will allow users to integrate digital content more seamlessly within AdWords, and the arrival of HTML5 ads.

Facebook is making real-time content more visible in its News Feed after confirming that live videos will feature more prominently, giving users a greater chance of viewing these videos while they are currently in progress. Facebook claims that people now spend more than three times the amount of time watching live video compared to standard, saved videos.

A new report by LSA and Buzzboard has reiterated the importance of mobile for local searches, as 60% of respondents said they now use a smartphone or tablet to get the latest local information online. Google recently stated that more than half of searches globally are now made on mobile devices, and the demand for mobile is growing fast.

Social media management system Hootsuite has launched a beta version with new analytics and additional reporting options. The latest update brings a revamped interface, which allows marketers to track metrics such as posts, followers, engagement and the number of posts published from Hootsuite – otherwise known as Ow.ly Traffic – via a new informative dashboard. The beta version should be rolling out to all users this week.

A new report by Accenture has called on enterprises to “equate content” with their “most essential asset” if they are to develop a successful digital marketing strategy. The State of Content Survey found that while marketing teams are motivated to transform their content offerings, more than half admitted that they feel their competitors are better at executing a successful digital strategy. An impressive 100% of the marketers surveyed said they now recognise the crucial role that content such as social media posts, videos and blog posts play in meeting strategic business goals, but just 20% said they managed it well.

The set of five new animated emoji expand on the now ubiquitous Like button and include Love, Haha, Wow, Sad and Angry. The Yay emoticon that was present during the pilot launch has not made the cut.