The performance of Yahoo over the third quarter was far from spectacular, as Marissa Mayer, the chief executive, pushes on with her efforts to overhaul the company’s services and products. Her ideas and initiatives will be vital if Yahoo is ever to compete successfully with its rivals - the search giant Google of course being the main one.
ContinuedW H Smith takes its website off-line and apologises after explicit sexual content discovered
The popular high street retailer’s website has been taken off-line due to problems with inappropriate sexual content that appeared in its eBook section.
ContinuedLack of engagement main issue for content marketers
A new report from the Content Marketing Institute and MarketingProfs has provided some genuinely useful data for those seeking to obtain success in the digital marketing and SEO sectors.
ContinuedSearch engine Google have released a new update to their search algorithm.
ContinuedOne of the keys to succeeding in the digital marketing world is to focus on your KPIs. Many people forget that, in the end, SEO is all about increasing sales. To that end, a new piece in Search Engine Journal has highlighted some of the main KPIs that all digital marketers should be looking at:
ContinuedContent marketing continues to grow in importance
Research reported on eMarketer has shown that overall, content marketing budgets are growing, indicating that more and more marketing teams are beginning to trust the ability of CM techniques to increase their sales.
ContinuedAccording to a survey published by the Content Marketing Institute, some 57% of companies have said that they plan to increase their content marketing budgets throughout the next 12 months - an increase of 4% on the previous year.
ContinuedTwitter has begun to roll out an experimental new form of "personalised recommendation". Essentially, it takes the form of an alerts service which aims to help users cut through the huge mass of information on the network and to focus on the bits they're most interested in.
ContinuedInternet marketers panning for gold amongst the usual glut of industry news will have been intrigued to find a low-key announcement from Google that confirmed the search engine giant is to encrypt search data. This arrangement will hold regardless of whether a user has signed into their Google account or not.
ContinuedGoogle has announced a new change to its search algorithms. The update - which has been codenamed 'Hummingbird' - is the first of its kind for a good three years, and as such will likely give many SEOs a few sleepless nights within the next couple of months.
Continued