THE ORIGINAL GLOBAL CONTENT CREATION COMPANY Est. 2006

+44 (0)1263 519749  +1-800-310-1439

THE ORIGINAL GLOBAL CONTENT CREATION COMPANY Est. 2006

Yahoo strives to increase its competitiveness

Posted on Friday 18 of October by admin

The performance of Yahoo over the third quarter was far from spectacular, as Marissa Mayer, the chief executive, pushes on with her efforts to overhaul the company’s services and products.  Her ideas and initiatives will be vital if Yahoo is ever to compete successfully with its rivals - the search giant Google of course being the main one.

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W H Smith takes its website off-line and apologises after explicit sexual content discovered

Posted on Thursday 17 of October by admin

The popular high street retailer’s website has been taken off-line due to problems with inappropriate sexual content that appeared in its eBook section.

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Lack of engagement main issue for content marketers

Posted on Monday 14 of October by admin

A new report from the Content Marketing Institute and MarketingProfs has provided some genuinely useful data for those seeking to obtain success in the digital marketing and SEO sectors.

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Google releases Penguin 2.1

Posted on Friday 11 of October by admin

Search engine Google have released a new update to their search algorithm.

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SEJ highlights key SEO KPIs

Posted on Wednesday 09 of October by admin

One of the keys to succeeding in the digital marketing world is to focus on your KPIs.  Many people forget that, in the end, SEO is all about increasing sales. To that end, a new piece in Search Engine Journal has highlighted some of the main KPIs that all digital marketers should be looking at:

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Content marketing continues to grow in importance

Posted on Friday 04 of October by admin

Research reported on eMarketer has shown that overall, content marketing budgets are growing, indicating that more and more marketing teams are beginning to trust the ability of CM techniques to increase their sales.

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Content marketing drives sales and leads to success

Posted on Wednesday 02 of October by admin

According to a survey published by the Content Marketing Institute, some 57% of companies have said that they plan to increase their content marketing budgets throughout the next 12 months - an increase of 4% on the previous year.

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Twitter launches new personalised alerts service

Posted on Tuesday 01 of October by admin

Twitter has begun to roll out an experimental new form of "personalised recommendation".  Essentially, it takes the form of an alerts service which aims to help users cut through the huge mass of information on the network and to focus on the bits they're most interested in.

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Google to encrypt search data

Posted on Monday 30 of September by admin

Internet marketers panning for gold amongst the usual glut of industry news will have been intrigued to find a low-key announcement from Google that confirmed the search engine giant is to encrypt search data. This arrangement will hold regardless of whether a user has signed into their Google account or not.

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Google announces Hummingbird extension

Posted on Friday 27 of September by admin

Google has announced a new change to its search algorithms.  The update - which has been codenamed 'Hummingbird' - is the first of its kind for a good three years, and as such will likely give many SEOs a few sleepless nights within the next couple of months.

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