The world of digital marketing is one that consistently evolves and develops, taking on new techniques as it does so.  Current developments within the sector indicate that visual content marketing is becoming more and more prominent.

Facebook has revealed it is planning to launch a new marketing mix data model to help major retailers take advantage of the advertising potential that the social network offers.

In a move that will interest anyone in the search engine marketing world, Russian internet giant Mail.ru has announced that it is dropping its use of Google and will instead be handling all of the search queries it receives itself.

The well-known SEO blog Search Engine Watch has made a substantial contribution to the post-Penguin 2.0 world by publishing an article focused on what it sees as the ‘Top 5 SEO Leading Indicators’, i.e. the best way to enhance client reports by using the mindset of an economist.  What, then, does SEW see as the main indicators of results?

YouTube has announced that they are planning to open their partner program to advertisers - news that will doubtless create a lot of interest amongst content marketers.

An increasing awareness of the importance of content marketing has led to some substantial news: a dedicated magazine is being launched that focuses exclusively on this area.

It has been revealed that Google are planning to offer specific examples of infringements in the near future.  Under current conditions, companies looking for a competitive edge in their search engine rankings have to work with the unknown specifics of Google’s updated Penguin algorithm.