Twitter has joined forces with online retail giant Amazon in a bid to aid brand marketing. If a Twitter user sees a product they want to purchase, they can now use the hashtag #amazoncart in the US or #amazonbasket in the UK to ‘bookmark’ the item. They can then carry on tweeting or checking their timeline, eventually going to Amazon to complete their purchase.

You know how it is on Twitter – even glancing down your timeline can make you feel exhausted. An endless stream of information, links, twitpics and hashtags can seem like the loud digital voices of a clamour of folks all trying to get your attention at once. Yet we wouldn’t want to be without the accounts we follow, so unfollowing or blocking them isn’t an option. What to do?

It was announced this week that social networking site Twitter has acquired Gnip, a Colorado based social data provider that has already been working with the site for some years.

The new Twitter profile pages are here! Well, not all here, the changes are being rolled out slowly, but when they reach you, you might find that they are far more user friendly if you want to get your brand identity and content out there by reaching more customers.

Since its IPO last year, Twitter has ramped up its efforts to advertise and ignite conversation about products. Putting its money where its mouth is, the social media platform is experimenting with business models to allow users to buy products directly from its site. Recent news of this plan comes from information leaked on Friday via the Internet.

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