Broadcaster and media enterprise Mediacorp has signed a new multi-year deal with online advertising specialist Outbrain, to help with optimising and streamlining the content that it offers across the web. The Singaporean business said that the agreement would be key in its efforts to boost engagement and traffic for its digital properties. 

Facebook has had to clarify its content removal policies once again after receiving criticism for temporarily taking down a video of the shooting of Philando Castile late last week. The social media giant said that the removal was “due to a technical glitch” and has since outlined how it differentiates between various types of graphic or controversial content. 

The cost of the enterprise networking market worldwide is expected to be worth $64.63 (£44.66) billion in eight years' time, as Research and Markets brings out in their latest forecast reports.

The run-up to the US presidential election set for later this year has produced a marked change in the way that politicians reach out to potential voters. With traditional marketing strategies such as television campaigns being eschewed in favour of more modern techniques, social media is really coming into its own.

Nearly six out of ten business-to-business marketers believe that blogs are the most valuable form of marketing content, according to a new study by Demand Metric. The report also found that enterprises that produce blog content generate 67 per cent more leads every month compared to those that do not.

Facebook is expanding its Audience Network to challenge the Google Display Network and to help brands and publishers “show better ads to everyone.” For the first time, people who don’t use or aren’t connected to the social media platform will be able to see ads on third-party websites and apps.

More than three-quarters of marketers are planning to produce more content, including blog posts, videos, e-books and infographics, during the next 12 months, according to new data published by the Content Marketing Institute.

Apple appears to be positioning Siri as the hub for a new era of “conversational search” after reports revealed that the company is building a standalone speaker device powered by the speech interpretation and recognition interface.