Less than a quarter of SEOs have started to implement Google’s open source Accelerated Mobile Pages (AMP) initiative to improve the performance of mobile web, a new study shows. This is despite the majority understanding that it is likely to have a notable impact on their rankings in SERPs.

Consumer-generated content (CGC) is key in helping brands to drive business value, increase revenue and convert customers, according to a new study by US analytics enterprise Bazaarvoice. The report found that CGC, such as images, chat comments and videos, is becoming increasingly relevant for marketers.

Google parent company Alphabet posted revenues of $20.3 billion in its latest financial report but missed its targets for both revenue and profit for the first quarter of the year. This was due to heavy investment in its efforts to build traffic for its mobile advertising platforms.

Google has announced that mobile-friendly content will be given more prominence in Google News on web, Android and iOS platforms. The update will introduce a new Accelerated Mobile Pages Project (AMP) carousel at the top of the page featuring a selection of the most important headlines for users who want fast-loading and simple access to news stories.

Hootsuite has become the latest platform to enable publishers to manage their videos within a one-stop hub for all channels after launching a new integrations service. The company claims that the move will help brands to boost engagement and reduce complexity across all social channels.

Google continues to dominate mobile paid search and accounted for 95 per cent of clicks on mobiles during the first quarter of the year, according to the latest Digital Marketing Report published by global data-driven performance agency Merkle.

Twitter is making it easier for advertisers to build, test and optimise their campaigns at scale with the arrival of a new ad groups level for its Ads editor. The updated campaign structure has rolled out to marketers globally and is the latest addition aimed at streamlining the budgeting process and enabling brands to target different audiences.

European data regulators have criticised the Privacy Shield framework designed to protect the data of citizens that is transferred to the US. Regulators said that the latest revamp was still inadequate and could require further amendments to address the “bulk collection” of information.

Google has stepped up its efforts to address an emerging type of online advertising fraud called “clickjacking” by rolling out various new defences.