Cloud enterprise Salesforce has launched Advertising Studio, a new product that integrates with Google’s Customer Match API and enables brands to deploy “really targeted ads” on platforms such as search, social and YouTube.

AdWords Express has introduced a new feature for publishers that enables them to access the “power of Google Analytics” from the main dashboard. The new update will make it easier for enterprises to see exactly how each of their ads are converting without having to set up tracking.

YouTube has launched a new Google Preferred Breakout Videos ad product that enables brands to place their content alongside the site’s “fastest rising, hottest videos.” The move aims to make it easier for advertisers to target viewers via the latest viral clips rather than the bigger, more popular channels.

Consumers are engaging with significantly more branded content on their smartphones compared to desktop and tablet, according to a new report by tech platform provider Polar. The report recommended that publishers should opt for a “mobile first” strategy when optimising their brand content experiences.

Instagram has introduced a new video format for its swipeable carousel ads. Brands and publishers will now be able to select a combination of up to five videos and photos as the social media platform continues its focus on encouraging users to engage with high-quality content.

Bing has enabled the ability to make a search using images in the latest update to its mobile app on iPhone. The feature allows Apple users to use an image from the web or a picture they have taken on their smartphones as a basis for the search.

Google has revealed that there was a notable increase in the number of websites using “thin, low-quality content” during the last year, while its own spam-fighting efforts and algorithm updates have had a positive impact on curbing hacks and other attacks, and have eliminated the “vast majority” of issues.

Marketers can now access Callout and Review Extensions at the ad group and campaign levels in Bing Ads. The new updates on the pay-per-click platform aim to drive click-through rates and “build trust” by making a website more visible to potential customers on the Bing Network.

Google AdSense is offering brands new ways to earn money from the content they publish on mobiles with a new family of ad formats known as Page-level ads. The “next-generation” formats include two new ad types, Anchor/overlay and Vignette, which will be only be shown at optimal times to increase their relevance.

Google has launched a new “snackable” six-second video ad format called Bumper ads, which aims to drive incremental reach and frequency on smartphones. Google says that the new arrival is a reaction to changing viewing habits, with recent research showing that 50 per cent of 18- to 49-year-olds are now watching videos for the first time on their mobiles.