Google wants to make mobile ads faster and less intrusive for everyone with the launch of a new format based on Accelerated Mobile Pages (AMP). Google claims that the new “special purpose” tech can cut loading times for ads on smartphones and tablets by more than a third as it looks at ways to curb the rise of ad blockers across the net.

Google is helping marketers to get a complete overview of the value of their mobile ads by combining cross-device conversions automatically. The search engine giant claims that advertisers given early access to tracking have already recorded a significant uptick in conversions.

The number of data requests made by governments across the globe reached a record high during the second half of 2015, according to Google’s latest Transparency Report. Governments sent more than 40,000 requests during the period, which was significantly more than the 35,365 recorded earlier in the year.

Google is rolling out a raft of new tools and features for retail and travel enterprises in order to help them promote themselves and their products more effectively via search results and ads. Google said that the update would prepare marketers for the upcoming holiday season and boost their reach and traffic from mobile customers.

Facebook is expanding its Audience Network to challenge the Google Display Network and to help brands and publishers “show better ads to everyone.” For the first time, people who don’t use or aren’t connected to the social media platform will be able to see ads on third-party websites and apps.

Google has announced that a new Real Time Search Indexing API is on its way to make it easier for search engine users to find more up-to-date and relevant content and enable publishers to speed up indexing for new articles.

Google is appealing a ruling made by French data regulator CNIL that requires the search engine giant to remove “right to be forgotten” (RTBF) URLs worldwide. Google claims that such a move may result in a “global race to the bottom,” as those with strict censorship policies could force their standards on more liberal countries.

Google has introduced a new visual format for web pages in SERPs called rich cards. The format is an extension of rich snippets and is aimed at giving publishers the ability to enrich how Google displays pages in order to boost engagement on smartphones and tablets.