Google has confirmed that it will be removing AdWords ads located on the right-hand side of search results in favour of a new layout, where ads will be placed at the top and bottom of a page. It has already begun rolling out the changes in all languages for desktop searches worldwide as it continues to bring SERPs closer to the mobile experience.

Google is rolling out several changes to AdWords that promise to improve the workflow and make it easier to set up automated bidding. This means that marketers will not have to venture to the Shared Library and will be able to create and add items to automated, goal-driven bid strategies via the Campaigns Setting tab.

Google has sounded the death knell for Flash-based ads after announcing that it will drop support for the multimedia and software platform in favour of HTML5 by 2nd January 2017. The 11-month transition period is aimed to give advertisers enough time to prepare for the switch.

It has been over a year since Google last updated its link spam algorithm Penguin, but the company has finally confirmed that the latest version is due to be rolled out within weeks.

Google has confirmed an algorithm update after webmasters noticed ranking changes over the weekend. The changes attracted a lot of attention, with some suspecting they were not related to Penguin, the algorithm update aimed at decreasing the search ranking of websites that violate Google’s guidelines.

Google has released a new application program interface (API) businesses can use to manage their “Google My Business” settings. The feature, known as “Google My Business API”, is aimed at larger businesses and will enable them to search and filter locations and publish updates on Google Search.

With devices having more clever features all the time, the next big step has to be apps offering full voice control for the ultimate in hands-free use.

Google's clampdown on App interstitial ads started a few months ago but is now set to have an even bigger impact on rankings.

SEO is something of a 'dark art' to many people outside the industry and that's why getting professional input for your online campaigns can really reap rewards. However, like most things in life there are some top tips that can help make sure your digital marketing features as high in the search rankings as possible.