The AJAX crawling scheme has been used by webmasters for the last six years after Google recommended it as a way to ensure the search giant was crawling their sites in the most effective way.

Google announced in a blog post that they are making changes to AdWords that will allow advertisers to dynamically customise their text content.

Websites that prompt you to download their app may soon lose out as Google plans to penalise them after 1^st November. The leading search engine has announced that sites with intrusive app download interstitials will fall foul of new changes to the way rankings are assessed.

Google’s John Mueller recently announced on Google+ that the tech giant will be ending support for CSV download scripts. The Python script, used to download search query data from Google Search Console (formerly known as Google Webmaster Tools) will be discontinued from 20^th October this year.

The controversial “right to be forgotten” (RTBF) European directive, which allows individuals to ask Google to remove links to stories about them, has taken a further twist.

Dot Brands are a relatively new addition to domain name choices, and their full marketing and SEO potential has yet to be revealed.

In a surprise restructuring move, Google has unveiled new parent company Alphabet Inc.

The recent tie-up between Microsoft and AOL has seen the two companies pool resources in an effort to rival Facebook and Google in the online advertising market. Microsoft and AOL are seeking to leverage what have become their strengths: content and programmatic, respectively.

Google has started to implement the latest version of Panda, its search results ranking algorithm. Originally released in February 2011, Panda had as its aim the lowering in the rank of so-called low-quality or thin sites and the promotion of higher-quality sites to nearer the top of online search results.