All eyes in the tech world will be on San Francisco this week, as Apple hold their annual Worldwide Developer’s Conference (WWDC). Starting today, the gargantuan tech giants will be announcing their latest tools and technologies that will be used to create new apps that are keenly awaited by the millions of Apple product owners all over the world.

Google has taken further steps to protect its users against the threat of malware by blocking browser extensions from Google Chrome.

With commercial enterprises successfully utilising social media to strengthen their brand recognition and to engage more effectively with consumers, some global charities have decided to follow suit by creating online campaigns and content to get their message across to as many potential supporters as possible.

We are used to big brands with big budgets making a beeline for huge sporting events like the World Cup to push their products into the viewer’s conscious during half time; this year, however, the broadcasters will have a battle on their hands to keep the viewer riveted on the game on their channel. This is because brands are taking advantage of multi-screen watching to provide match related content through specially made platforms, including social media.

Last week’s LiNC 14 conference in San Francisco saw a lively debate about the development of brand identity through online social communities. Business leaders from well-known brands such as BuzzFeed, Sony and Telstra also spoke about how best to develop their social media strategies.

Hot on the heels of Google’s payday loans algorithm update, comes the new Panda 4.0 algorithm.

This week Google confirmed that they have released a new algorithm update on their payday loan algorithm, just less than a year after the original payday loan rolled out on June 11^th 2013. It got its name because payday loans were one of the queries that were targeted and affected by the change, although it affects many markets and search areas beside payday loans.

For those of us who want their internet content to reach people at every possible opportunity, the release of Google Glass was another step on the way to blanket internet coverage. However, many people who’ve been trying out Google’s innovative eyewear have found them a bit of a pain.

It was reported earlier this year that algorithms are being used in a US newsroom to generate basic stories and earthquake reports. Now the march of the algorithm is gathering apace as a Hong Kong venture capital company has appointed an algorithm to its board of directors.

Google’s landmark defeat earlier in the month, where the European Court ruled that it must remove “irrelevant and outdated” search results, has triggered a debate between those who believe privacy on the internet is vital, and those who think that it is a threat to free speech and freedom of information.