Facebook has unveiled a new technology service, which will make sharing content easier on the social network site. App Links was unveiled at Facebook’s f8 conference on Wednesday, and is the result of Facebook’s acquisition of Parse, a mobile app services company.

You know how it is on Twitter – even glancing down your timeline can make you feel exhausted. An endless stream of information, links, twitpics and hashtags can seem like the loud digital voices of a clamour of folks all trying to get your attention at once. Yet we wouldn’t want to be without the accounts we follow, so unfollowing or blocking them isn’t an option. What to do?

For content marketers, the Millennial age group is the one to target. The Millennials (generally the age group between 16 and 35) are the most tech aware of any generation.

Despite Google’s seemingly iron grip on the search engine market, there are a few dark clouds threatening to darken their horizon. The first threat to Google’s dominance is the sheer number of people using social networks. According to Comscore, most web users spend time on Facebook, Twitter, Tumblr and LinkedIn than they do searching on Google. Google’s plan to address this problem, the birth and development of their own social network Google+, did not work in the way they had hoped. Google+ is gaining popularity, but is in no way a threat to Facebook’s1.9 billion users.

Sometimes it just seems to be an uphill struggle - you are a small internet company trying to make your voice heard in a huge global marketplace. The big boys seem to have unlimited marketing budgets, with shiny bells and noisy whistles, making their digital presence shout loud and clear on the search engine rankings, while you struggle along, trying to make your small voice heard above the howling winds of data.

It will now be easier for journalists and media companies to discover and insert newsworthy content from Facebook, thanks to the launch of FB Newswire.  Set up by Facebook and News corps’ Storyful, FB Newswire will be used as a resource for journalists to accumulate content, which has been shared, publically by individuals and organisations across the world.

Yesterday it was reported that Yahoo has plans to topple Google as Apple’s default search engine, but according to the results of a new survey, they may have trouble convincing the searching public to trust them in the way they trust Google.

Marissa Mayer is a woman on a mission; to end Google’s seemingly unassailable grip on the search engine market, and remarket Yahoo as the go to search engine of choice.  Mayer, Yahoo’s CEO since July 2012, has her sights set on Apple, and is hoping that they will replace Google with Yahoo’s revamped services as default apps on iPad and iPhone.

Think of the typical YouTube viewer and you’d be forgiven if you automatically picture a teenager, alone in their bedroom, religiously watching videos to keep up to date with the latest trends. According to new Google research though, that isn’t the norm, and YouTube may be more suitable than you think as a place to market your brands and reach the attention of a wider demographic.